Travel franchise Cruise Planners has kicked off its annual convention in Fort Lauderdale, bringing together over 900 franchise owners and advisors. The four-day event, themed "CP World: You're a Star," will conclude with a three-night inaugural sailing to the Bahamas on Princess Cruises' new ship, Sun Princess.
The convention highlights Cruise Planners' five brand pillars: marketing, technology, training, support and community. This year's event features the announcement of over 20 new initiatives aimed at enhancing efficiency and service quality for Cruise Planners advisors.
"At Cruise Planners, we take pride in being a leading, innovative host/franchise, and this year is no exception," said Michelle Fee, founder and CEO of Cruise Planners. "Our most exciting announcement is the launch of our ASK MAXX AI tool. This cutting-edge technology has excited our advisors, as it dramatically reduces their research time to just mere seconds, making their work faster and more efficient than ever before."
Key announcements include the following:
The "Ask Maxx" AI Personal Assistant is an AI-powered tool designed to provide quick access to information about destinations, suppliers, itineraries and Cruise Planners programs. And Vax Integration is a feature allowing advisors to retrieve VAX VacationAccess bookings directly into CP Maxx, Cruise Planners' proprietary booking and CRM system.
Additionally, Hotel Tool Enhancements introduce Hotel Sheets for 2025, complementing the existing Hotel Comparisons tool. This feature enables advisors to select specific rooms and rates from over two million international properties.
Meanwhile, CP Maxx Enhancements encompass new features including Maxx Snippets for saving frequently used text blocks, and Maxx Shortcuts for bookmarking favorite tools and reports. And CP Maxx Mobile Enhancements extend to Maxx Intelligence, an AI tool powered by ChatGPT, that is now available in the CP Maxx Mobile app. Advisors can also upload videos from iOS or Android devices to the CP Maxx Video Library.
The convention's agenda includes a Cruise Line Executive Panel featuring senior sales executives from eight cruise lines, Top Producer panels, a social media presentation, networking and breakout sessions.
"As we kick off this year's Cruise Planners convention, it's truly inspiring to see over 900 of our dedicated franchise owners and travel advisors gathered here," Fee added. "This year's theme, 'CP World: You're a Star,' is a celebration of the collective success of Cruise Planners and each advisor's unique role in creating their own blockbuster success story."
The event underscores Cruise Planners' commitment to providing resources that empower their advisors to enhance efficiency and creativity in their work.
Editor’s Note: This article was generated by AI, based on a press release distributed by Cruise Planners. It was reviewed by a TravelAge West editor.
