Need to Know

Survey respondents also shared that a lack of consumer awareness about the travel advisor profession is their greatest challenge... Read The Story

Travel advisors use social media as a way to market their services, and nearly 40% say content marketing plays a large role in their overall strategy, according to the latest Need to Know Research survey. However, agents say that more marketing education is needed.

The latest Need to Know research shows that European bookings are up again this summer, with 48% of agents reporting more trips than last year... Read The Story