TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroVP/Editorial Director of TravelAge West and TravelPulse

Share

  1. Home
  2. Industry Insight
  3. Business Features

What Were the Biggest Surprises About Spring Travel This Year?

Apr 30, 2025
Need to Know Research  Research  Travel Agents  Travel Trends  
SpringTravel_NTK2025
Travel advisors say spring travel is holding strong, despite economic uncertainty.
Credit: 2025 TravelAge West

With spring travel in full force, travel advisors are reporting that they have not seen any major changes this year — despite travelers’ economic concerns — according to a recent report that’s part of TravelAge West’s Need to Know research series.

In the survey of nearly 300 agents, 45% have not seen a significant change to this year’s booking patterns, though 60% say the biggest challenges they face are price increases and budget constraints.

NTK_SpringTravel25_1
Sixty percent of advisors say price increases and budget constraints are the biggest challenge when booking spring travel.
Credit: 2025 TravelAge West

“I’m definitely seeing this trend,” said Kristin Hancock, owner of Bright Life Travel Co. “Many of my clients are opting for shorter getaways to stay within budget, like trimming a week in the Caribbean down to three or four days. They’re even choosing less convenient flight routes to help lower costs.”

Most advisors (46%) say the average budget range for spring trips is $5,000 to $10,000, followed by less than $5,000 (33%). 

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

The average length of the trip is four to seven days (63%), but another third (32%) say they see longer trips of eight to 14 days. 

Advisors are split with 49% saying less than half their trips are to international destinations and 50% saying that more than half are international. The top destinations for spring travel include the Caribbean (70%), Europe (53%), Mexico (38%), USA/Canada (32%) and Hawaii (24%).

RELATED: The Top 5 Travel Trends for 2025

Perhaps surprisingly, advisors report that they book more spring trips for couples (54%) than families (33%). 

NTK_SpringTravel25_2
Fifty-four percent of respondents say that couples book more spring travel, compared to families (33%).
Credit: 2025 TravelAge West

“This tracks with what I’m seeing, especially as larger families are feeling the pinch of higher airfare,” Hancock said. “Multigenerational groups are still traveling, but it’s often just the grandparents and adult children, or couples traveling without kids to keep costs down.”

At the time of the survey, advisors report that clients are mostly not concerned by political actions and policies — 74% say there has been little to no impact.

RELATED: U.S. Consumer Confidence Just Saw Its Biggest Drop Since 2021 — And Travel Is Likely to Be Affected

The top factors affecting spring travel are price and value (80%); ease of travel (53%); safety considerations (36%); availability of cultural attractions and experiences in the destination (33%); and weather (30%).

Despite my best efforts to always encourage early planning, I’ve had a lot of last-minute requests for cruises and all-inclusives from clients who just need a quick, stress-relieving escape from everyday life.

Nearly three in four respondents (73%) say flexible cancellation policies are “extremely” or “very” important to clients’ booking decisions.

About two-thirds of advisors (63%) say the current booking window is between two to six months out, and 28% are seeing more last-minute bookings this year compared to last year. 

NTK_SpringTravel25_3
Twenty-eight percent of advisors are seeing more last-minute bookings compared to last spring.
Credit: 2025 TravelAge West

“Despite my best efforts to always encourage early planning, I’ve had a lot of last-minute requests for cruises and all-inclusives from clients who just need a quick, stress-relieving escape from everyday life,” Hancock said.

Need to Know Survey Series

“Need to Know” is a research series from TravelAge West that tracks the responses of travel advisors as they relate to various travel trends and topics. This survey recorded the responses of 276 advisors across the U.S. See more Need to Know stories here.

Tell Us What You Think! forum

Related Content

Summer Travel Trends to Know for 2025

Summer Travel Trends to Know for 2025

  • Most Read
  • Most Shared
  1. Why Luxury Travelers With $25K+ Budgets Are Turning to Travel Advisors
  2. Are Americans Welcome in Canada?
  3. Balancing Luxury and Responsibility: How to Sell Sustainable High-End Travel
  4. Revisiting Royal Caribbean’s Utopia of the Seas for Food and Entertainment Experiences
  5. Top 9 Wellness Retreats in Mexico for Travelers

From Our Partners

More Stories Like This

Summer Travel Trends to Know for 2025

Summer Travel Trends to Know for 2025

Trainings_HERO2

8 Great Training Programs for New Advisors

Why Travel Insurance Is More Important Than Ever

Why Travel Insurance Is More Important Than Ever

influencerstravel

How Much Are Social Media Influencers Impacting Travel Decisions?

traveladvisorcertification

The Top 3 Travel Advisor Certification Programs

travelagenttaxdeduction

ASTA Backs Tax Provision That Would Benefit Travel Advisors

expediatripmatchinginstagramreelsitineraries

Travelers Will Soon Be Able to Book Trips Directly From Instagram Reels. How Does it Work and Do Creators Get Compensated?

The Travel Institute Finds 81% of Advisors See Business Growth After Certification

The Travel Institute Finds 81% of Advisors See Business Growth After Certification

Celebrate Travel Advisor Appreciation Month With These Special Offers

Celebrate Travel Advisor Appreciation Month With These Special Offers

Solo Travel Is Thriving — Here's How Travel Advisors Can Tap Into This Lucrative Market

Solo Travel Is Thriving — Here's How Travel Advisors Can Tap Into This Lucrative Market

TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2025 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here