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In this special bonus episode, Trade Secrets is all about content — and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada. And, stay tuned after the episode for some exciting announcements about season six of Trade Secrets.
This episode was released in conjunction with a Humans in the Hot Seat episode (part of TravelAge West’s Humans of Travel podcast), featuring Erina Pindar, COO and managing partner at SmartFlyer (see below).
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This episode was sponsored by Riverside Luxury Cruises.
Theme song: Sock Hop by Kevin MacLeod (License). See omnystudio.com/listener for privacy information.
Kayla Douglas, Director of Content for SmartFlyer
Credit: 2025 Jenn MartinsResources Mentioned in This Episode and Related Reading
From TravelAge West:
Five things we learned at SmartFlyer’s 2025 Core Conference
From Travel Weekly:
Will luxury travel slow down? One expert expects a dip in hotel rates
Kayla Douglas’ email, Instagram and Substack
Substack
Emma’s Substack
Flodesk
Mailchimp
Host Agency Reviews’ Travel Agency Software Profiles
Ask a Question on the Podcast
If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to tradesecrets@travelweekly.com.
About Your Hosts
Emma Weissmann is the Executive Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, an award-winning podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.
