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Emma Weissmann
Emma WeissmannExecutive Editor

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  3. Trade Secrets

Season 2 Premiere: How to Sell Germany (Sponsored Content)

Mar 21, 2022
Podcasts  Travel Agents  Western Europe  
Trade Secrets S2 Artwork 1280x720s2ep1

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In the season two premiere of Trade Secrets, we’re headed to Europe — Germany, to be precise. This week, co-hosts Emma Weissmann and Jamie Biesiada explore the country with Sascha Mayerer, CEO of Historic Highlights of Germany, and Sandra Weinacht, president and founder of Inside Europe. Together, they will answer listener questions about the Black Forest, the Romantic Road and more.

This episode is sponsored by Historic Highlights of Germany.

Trade Secrets Selling Germany_PHOTO1_FINAL
Sascha Mayerer, CEO of Historic Highlights of Germany, and Sandra Weinacht, president and founder of Inside Europe
Credit: 2022 Jenn Martins

In This Episode

1:15 Meet Sascha Mayerer and Sandra Weinacht, this week’s guests.

3:15 Travel advisor Christy asks about the best itineraries for clients heading to the Black Forest.

8:43 Most people thinking of Germany think beer, but perhaps they should think wine.

15:01 Travel advisor Heather asks for a tour operator recommendation for a heritage visit.

21:30 Travel advisor Lisa is knee-deep in planning a Romantic Road journey for clients and needs a hand.

27:19 Consider sending clients on pre- and post-cruise journeys around Germany, according to Mayerer.

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    Resources Mentioned in This Episode and Related Reading

    - German National Tourist Board

    - Compass Tours Incoming

    - The Romantic Road

    - AmaWaterways partners with Ancestry on heritage river cruises

    - Kensington Tours and Ancestry partner on genealogy travel

    - Sascha Mayerer is on LinkedIn, and Sandra Weinacht is on LinkedIn and Instagram

    Theme song:Meanwhile in Bavaria by Kevin MacLeod (License)

    See omnystudio.com/listener for privacy information.

    The Details
    Historic Highlights of Germany
    Inside Europe

    Call Into the Podcast

    If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to tradesecrets@travelweekly.com.

    About Your Hosts

    Emma Weissmann is the Digital Managing Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the co-host of Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.

    Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

    About the Show

    Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.

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