This year, Global Travel Advisor Day will be celebrated on May 7 — but suppliers across the travel industry are showing their appreciation for travel agents across the entire month of May.
From booking incentives and bonus commission to free trips, the following special offers are available to travel advisors as part of this year’s Travel Advisor Appreciation Month.
Editor's Note: This story was last updated on May 13, 2025.
AAT Kings
In celebration of Travel Advisor Appreciation Month, AAT Kings has unveiled the destination for its A-Listers on Location mystery tour for "top achievers": a five-day journey to New Zealand's South Island that will take place this September. Advisors who achieve exceptional results during the incentive period — including all 2025 departure bookings made until July 25 — are eligible for the chance to win.
AAT Kings is also offering a limited-time savings offer for clients, providing up to 15% off select New Zealand guided trips made by June 30 for travel through Nov. 30. The brand is also offering 10% off select tours in Tasmania, South Australia, the Northern Territory and Western Australia for the same booking and travel periods.
ALG Vacations
For Travel Advisor Appreciation Month, ALG Vacations (ALGV) is offering a number of perks for its partners. Among them: 15% Exclusive Nonstop Vacation Flights (ENVF) commission. To help advisors close more business, it is also offering a best price guarantee, now extended to international and Hawaii trips through the end of the year; an exclusive promo code for savings of up to $250; ENVFs beginning at $229 roundtrip; group travel credit up to $1,500 for qualified bookings; $100 in premium air credit; and additional savings, including up to 70% off hotels.
Advisors can also win special prizes through global giveaways, including trips to Europe, the South Pacific, Mexico, the Dominican Republic and more. One grand prize getaway to Dubai will be offered, including air. ALGV will also host weekly social media games to help advisors boost their destination knowledge.
AmaWaterways
Throughout May, AmaWaterways is offering advisors enhanced booking rewards, reduced deposits on 2025 sailings and the chance to win a river cruise.
Advisors who have completed all five courses in the AmaAcademy program and attend the line's Webinar Wednesday sessions throughout the month will have the chance to enter weekly drawings for a free European river cruise for two. One grand prize winner, who has attended all four webinars and created a co-branded website, will win a seven-night river cruise on Colombia's Magdalena River for two.
In addition, every new booking on a 2025 departure made in May will reward advisors with a $100 digital gift card. Those who book one of the line's "Hot 100 Dates" can earn a $200 gift card. Reduced deposits are also available for all 2025 sailings outside of Africa.
Atlantis Paradise Island
Atlantis Paradise Island in the Bahamas is celebrating travel advisors with incentives and rewards for bookings made throughout May at The Coral, The Royal, The Cove, Harborside and The Reef Towers. Advisor commissions for the month include 18% for rooms and 20% for suites; agents also earn a $25 gift card per booking at The Coral, a $50 gift card per booking at The Royal and a $75 gift card per booking at The Cove and The Reef (issued after completed stays).
The resort is also running a set of sweepstakes, in which the advisor with the highest booked revenue across all hotels will win a stay at the property. There is also a special prize for the agent with the highest revenue at The Cove, who can receive a stay at the all-suite hotel.
Azamara Cruises
During May, Azamara Cruises is highlighting its new Alaska Educational Program, part of the Azamara World Academy platform. By competing the course, advisors will unlock special benefits, including $100 bonus commission on bookings within 30 days of graduation; additional CLIA credits; the weekly chance to win a special gift if they share a photo of their (or their client's) Azamara voyage on the Azamara Alliance Travel Partner Group Facebook page; a certificate and "Alaska Specialist" logo; and a commemorative pin for the first 100 graduates.
All month, advisors can also earn double group amenity points on select sailings.
Azamara is offering special advisor perks all month.
Credit: 2025 Azamara CruisesCelebrity Cruises
Celebrity Cruises is offering travel advisors double (and triple for IAC members) Celebrity Rewards points on every booking made by May 9, and 1,000 bonus points per booking from May 10-31.
Throughout the month of May, advisors can also enter to win a seven-night Caribbean cruise for two by completing the 2025 Travel Advisor Appreciation Month survey.
CIE Tours
CIE Tours is celebrating advisors with a monthlong series of giveaways. One advisor will win the grand prize of a nine-day trip for two to Spain, stopping in Madrid, Seville, Granada, Valencia and Barcelona. Agents can enter to win by completing an online form by 11:59 p.m. on May 6. The winner will be announced on May 7.
In addition, for every CIE vacation booked between May 1-31, advisors will be automatically entered into a daily drawing for the chance to win a $100 e-gift card.
Collette
Collette has announced a four-city road show as part of Travel Advisor Appreciation Month. The tour kicks off in Toronto, Canada, before stopping in Dallas; Tampa, Florida; and Atlanta. Attending advisors will participate in meet-and-greet sessions, networking, exclusive giveaways and more. The brand also encourages agents to check out its Travel Advisor Portal and Travel Advisor Network on Facebook throughout the month, as it continues to celebrate advisors.
Delta Vacations
This month, Delta Vacations is offering travel advisors the chance to win a trip to Hawaii or Jamaica, including airfare and hotel. The 31 advisors with the most bookings in May will win a trip, and every booking boosts advisors’ chances.
Agents can also offer exclusive savings to their clients; for bookings made in May for travel by Dec. 31, SkyMiles members can save up to $250 with promo code SMMAY25. Advisors can deliver this value to clients traveling a minimum of two nights in the U.S., Canada, Mexico or Central America; a four-night minimum is required for Europe, South America and other international destinations.
Disney Destinations
For the month of May, Disney Destinations has set up a Travel Advisor Appreciation Station at Disney’s Animal Kingdom theme park in Orlando, Florida. Advisors with IATA or CLIA identification can enjoy a refreshment, chat with Disney’s Travel Agency Sales team and enjoy a special surprise or two. The station is scheduled to be open Monday through Saturday from 9 a.m. to 2 p.m.
Advisors also have the chance to request a one-day, one-park ticket for Animal Kingdom admission for themselves and up to two guests. Disney is offering a limited number of complimentary tickets, and each advisor may request tickets for one day only in May. Agents can register using their Disney Travel Agents website login email address.
At Disney Springs, advisors can also enjoy limited-time deals on dining, shopping and entertainment at select locations, with valid IATA/CLIA identification.
Finally, in California, the Disneyland Resort will also host a Travel Advisor Appreciation Station June 6-8. An exclusive lounge will offer special treats, connections with the sales team and other surprises.
Exodus Adventure Travels
Exodus Adventure Travels will make a donation to Blue Marine Foundation, a marine conservation organization, for every trip booked by a travel advisor during the month of May. The operator also recently announced its Book Three, Go Free incentive, which rewards advisors who book three Exodus small-group, guided tours with a trip of their own.
Expedia Group
As part of an ongoing investment in travel advisors, Expedia Group is hosting several events for its Expedia TAAP travel agent partners, including breakfasts, lunches and evening receptions in key global markets. The exclusive events will express gratitude for advisors, as well as showcase new products and enhancements to the Expedia TAAP booking platform.
Expedia TAAP has also introduced an agency service charge to majority points of sale, letting agents add a discretionary fee to lodging bookings.
Explore Worldwide
Small-group adventure tour operator Explore Worldwide has announced a booking bonus contest for advisors, running May 1-31. For every Explore booking made during the contest period (with a 10% deposit received by May 31), advisors will automatically receive an entry in the contest, for the chance to win a trip of their choice. Prize trip options range from a nine-day highlights of Morocco tour and an eight-day walking trip on Italy’s Amalfi Coast to an eight-day cycling trip in France. The winner will be announced June 13.
Advisors also have the chance to take part in Explore’s “Book 5, Get 1 Free” incentive, available through June 30, with the chance for agents to earn a free trip for every five bookings they make. Explore’s special incentive also offers a 50% discount for advisors to travel with the company after making their first booking, along with 25% off for companions.
Hilton
Hilton has kicked off its fifth-annual Travel Advisor Sweepstakes, offering agents the chance to be among 10 winners of 100,000 Hilton Honors Points. Advisors can enter by completing a short feedback survey by May 31 for their chance to win.
Hurtigruten
Hurtigruten is offering advisors the chance to win a cruise package to Norway for two, worth $12,000 and including flights.
HX Expeditions
HX Expeditions is offering advisors a $300 Amazon e-gift card for every new booking made through May 14 (based on two guests). Solo travel bookings will earn agents a $150 gift card. The incentive is available for all future HX sailings.
In addition, the line has launched a new co-branded marketing solution for advisors this month (in partnership with Approach Guides). The new platform is free of charge and available now. Advisors can use the tool to share pre-built, co-branded content featuring HX products, destinations, offers and more; access a co-branded website with real-time pricing and availability; and capture private client leads directly.
Inside Travel Group
Coinciding with Travel Advisor Appreciation Month, Inside Travel Group (parent company of InsideJapan Tours and InsideAsia Tours) has launched its new Advisor Insider Program, honoring the brand's 25th anniversary, marked this year. The new program also gives advisors the chance to win two distinct incentives: either a "self-fam" worth up to $25,000 to one of the brand's destinations, or one of 10 places on a small-group Japan tour.
The program requires that advisors subscribe to Inside Travel Group’s emails, pass a quiz after watching a training video, submit a questionnaire for each booking at the end of each month and attend one of the brand's webinars in 2025. To be considered for the "self-fam" prize, advisors must include in their booking questionnaires how their clients experienced Inside Travel Group’s unique cultural adventures, as the quality of the advisor's knowledge of the brand will help determine a winner. The small-group tour spots will be awarded to the first 10 advisors who make three separate client bookings on an InsideJapan Tours small-group tour in 2025.
Nocturne Luxury Villas
Nocturne Luxury Villas is offering its advisor partners 3% bonus commission on new bookings made between May 1-31 across its six partner brands, bringing earning potential up to 13-15% commission in total, depending on the brand.
Perillo Tours
Throughout the month of May, Perillo Tours (which is celebrating its 80th anniversary this year) is offering advisors an $80 gift card for every new guest booking on available Perillo Italy escorted tours or Perillo Custom Vacations trips to Italy. There is no limit to the number of gift cards agents can earn during the incentive period, though they must be registered with Perillo to be eligible.
“Travel advisors have played an important role in the success of our 80-year journey,” said Steve Perillo, the third-generation owner of Perillo Tours. "With our anniversary coinciding on May 1, this milestone is the perfect moment to honor the trusted partnerships we've forged with the advisor community and renew our commitment to building even stronger relationships moving forward."
Pleasant Holidays and Journese
Pleasant Holidays and luxury sister brand Journese are offering free trips and bonus loyalty points to advisors as a gesture of appreciation. The top sales producer by revenue (for both brands combined) will win the grand prize: six hotel nights in Hawaii (three nights each at The Kahala Hotel & Resort and The Westin Hapuna Beach Resort) and 5,000 Trip points. The second-highest producer will win 5,000 bonus Trip points. Advisors will also have the chance to win daily prizes of 1,000 Trip points from May 1-31, which will be awarded for top daily sales by revenue for each brand.
Ponant Explorations and Paul Gauguin Cruises
Ponant Explorations and Paul Gauguin Cruises are offering a booking incentive of up to $1,000 in gift cards per new booking made through May 31. The offer is valid on all new 2025 and 2026 bookings deposited and created during the month of May. Bookings must be submitted via the Gift Card Redemption Form within 30 days of deposit to qualify.
Regent Seven Seas Cruises
Regent Seven Seas Cruises is celebrating Advisor Appreciation Month with the chance to win cash prizes and earn gift cards. Advisors can receive a $300 gift card for every newly deposited booking for a 2025 sailing made May 1-31. For every earned gift card, agents also receive an entry into a cash prize draw, with a first place prize of $10,000, a second-place prize of $5,000 and a third-place prize of $2,500.
To help generate bookings, the line has also launched a Sale Into Summer offer for clients, featuring sales of up to 50% on 85 sailings.
Rental Escapes
Luxury villa company Rental Escapes is offering advisors the chance to earn up to $5,000 in bonus commission on bookings made in May for stays between May 8, 2025, and Dec. 31, 2026. Agents can also earn double reward points on all bookings made during the month, which can be redeemed for their own villa vacation.
Advisors can earn double reward points in May, redeemable for a luxury villa vacation.
Credit: 2025 Rental Escapes“At Rental Escapes, we recognize the significant impact travel advisors have on the industry and the invaluable guidance they bring to every villa vacation they plan,” said Willie Fernandez, chief marketing officer of Rental Escapes. “This month, we’re showing our gratitude with elevated rewards designed to celebrate the hard work travel advisors do every day and to empower their continued success."
Advisors can register as a preferred partner with Rental Escapes to take advantage of the offers.
Resort for a Day
Resort for a Day, which provides resort day passes for cruise passengers, is offering 50% bonus commission on new bookings to select Greek Isles resorts. The incentive — running May 1-31 for travel dates in 2025 — applies to day passes booked in Athens, Mykonos, Corfu, Santorini and Rhodes. Advisors can sign up or log into the company’s travel agent portal to access their unique booking link.
Riviera Travel
Advisors who make five Rivera Travel bookings between May 1 and June 30 can earn up to $1,000 in Amazon gift cards (first booking starts at $50, with incentive increasing incrementally from there).
The bookings must be new for travel in 2025 or 2026, and confirmed with a deposit or final payment by June 30. Advisors who make more than five bookings will earn an additional $100 Amazon gift card for each extra booking. Bookings are counted per cabin, with group bookings eligible. All bookings must be registered to qualify.
Sandals Resorts
This year, Sandals Resorts is hosting its Back to the Beach event through May 8, hosting 450 travel advisors across 12 Sandals and Beaches Resorts on a five-day experience.
Scenic Group
Travel advisor incentives available for new deposited bookings made in May with Scenic and Emerald Cruises include:
- The chance to win an eight-day river cruise for two on Scenic or Emerald. The winner will be chosen at random, and the more bookings the advisor makes, the more chances they will have to win.
- $100 in bonus commission per cabin for bookings made on Scenic River, Emerald River or Emerald Yacht cruises of eight days or more. $250 of bonus commission per booking is available her suite for eight-day or longer cruises on Scenic Eclipse yacht voyages. Advisors must submit their eligible bookings using this form to receive the bonus commission.
- Double group savings of $1,000 per person on all Scenic Eclipse yacht voyages and $400 per person on Scenic and Emerald river cruises of eight days or more. With a minimum of five sold cabins, advisors can also earn a stateroom to escort group clients on their river cruise.
- Additional prizes, such as up to $500 in gift cards, are available to agents who sign up for Scenic Group webinars.
Seabourn
Seabourn is offering 3% bonus commission to advisors who book select sailings included in the line's A Sail to Remember event through May 31.
Silversea
During the month of May, all eligible U.S. and Canadian advisors who book clients on a classic or expedition Silversea cruise will be entered for the chance to win a Caribbean cruise.
The Travel Institute
Through May 14, The Travel Institute is offering $60 (or 33%) savings on a one-year subscription to its online continued learning library for travel advisors.
Tourism Cares
Tourism Cares is arming travel advisors with the tools they need to embrace sustainability this May. Throughout the month, the nonprofit will provide exclusive resources to help advisors plan more sustainable travel, including a Meaningful Travel Client Checklist to help prepare travelers to vacation responsibly, a webinar on May 19 and free one-on-one sustainability consultations that are usually only available to members.
"Travel advisors are uniquely positioned to influence the future of travel — trip by trip, client by client,” said Greg Takehara, CEO of Tourism Cares. “Their role goes beyond booking; they have the power to guide travelers toward choices that are more responsible, community-focused and environmentally conscious. At Tourism Cares, we believe that empowering advisors with the right tools and knowledge is essential to transforming our industry into a true force for good."
Uniworld Boutique River Cruises
For every new booking made between May 1-31, Uniworld Boutique River Cruises is offering registered advisors a $50 e-gift card. To earn the reward, agents should use the the promo code “TAI2501-U” in the United States or “TAI2501-C” in Canada.
Advisors can also offer past Uniworld guests limited-time perks, including a $1,000 per person bonus on select sailings and up to $500 off per person for River Heritage Club members on all 2025 cruises. River Heritage Club members also enjoy double referral program credits and receive $200 off their next booking when they refer new-to-Uniworld guests by June 30.
Windstar Cruises
Advisors can win a seven-night Dreams of Tahiti sailing for two with Windstar Cruises, as part of the line's show of appreciation. Eligible agents can enter by making new 2025 cruise bookings during May; a winner will be chosen at random in a drawing.
All month, advisors will also earn their choice of either a $100 bonus commission or a $100 Amazon gift card for every new 2025 booking. Every confirmed booking made in May earns advisors one grand prize entry and one gift card or bonus commission.
To help encourage bookings, Windstar is also offering reduced cruise deposits of only $50 per person, available through June 30 for cruise departures 90 days out from confirmation. The incentive can be combined with the Pick Your Perk offer, which has been extended through June 30.
